Published on 2024-08-11 by LinkedIn Expert
Want to make your LinkedIn posts stand out? Here are 10 visual tips to boost engagement:
| Tip | Key Benefit |
|---|---|
| Optimized images | Look professional on all devices |
| Infographics | Simplify complex information |
| Brand elements | Increase recognition |
| Videos | Get 3x more engagement |
| Custom graphics | Stand out from other posts |
| Carousels | Tell stories with multiple images |
| Text overlays | Make content accessible |
| Data viz | Present stats clearly |
| LinkedIn tools | Interact directly with audience |
| GIFs | Grab attention quickly |
Using these visual techniques can significantly increase views, likes, comments and shares on your LinkedIn posts. Focus on creating eye-catching, branded visuals that provide value to your professional network.
Using the right image sizes for your LinkedIn posts is key to making your content look good and professional. Proper sizing helps your images look clear and avoids odd cropping or blurry pictures.
The right image size can make a big difference in how people see your posts. Here are the best sizes to use:
| Image Type | Recommended Size |
|---|---|
| Horizontal | 1200 x 627 pixels |
| Square | 1080 x 1080 pixels |
| Stories | 1080 x 1920 pixels |
Using these sizes ensures your images look good on all devices, giving users a better experience.
It's easy to get your image sizes right. Many tools like Canva and Figma have ready-made templates for LinkedIn. These tools make it simple to create images that fit LinkedIn's rules, even if you're not a design expert. Just remember that your images should be at least 552 pixels wide to look their best.
Good image sizes can help more people see and interact with your posts. Here's what you can expect:
| Benefit | Impact |
|---|---|
| Reach | 1.26 times more than text-only posts |
| Engagement | 30% increase when images include people |
Infographics are great for sharing information on LinkedIn. They mix pictures and data to show complex ideas in a simple way, which works well for professional audiences.
People remember pictures better than words. Infographics can help more people know about your brand and visit your website. They focus on one main idea, making it easy for viewers to understand quickly.
You don't need to be a designer to create infographics. There are many easy-to-use tools online. Here are some popular ones:
| Tool | Cost |
|---|---|
| Canva | Free version, paid from $12.99/month |
| Piktochart | Free version, paid from $14/month |
| Visme | Free version, paid from $12.25/month |
| Easel.ly | Free, $3 for some designs |
These tools have ready-made designs you can use or change to fit your needs.
Posts with infographics get more likes, comments, and shares. In fact, they can get up to 300% more interaction than posts with just text. This is good for LinkedIn, where there's a lot of information to compete with. When you show ideas in pictures, more people are likely to share and talk about your post.
Adding infographics to your LinkedIn posts can make your content stand out and get more people to engage with it.
Using your brand elements in LinkedIn posts helps people recognize you easily. This includes your logo, colors, and fonts. When you use these consistently, more people will remember your brand.
People need to see your brand 3-5 times before they remember it. Using the same look in all your posts makes this easier. It also makes people trust you more.
Keep checking and updating your look to stay consistent.
Posts that match your brand look get more attention. Here's why:
| Reason | Effect |
|---|---|
| Colors affect feelings | Green can make people think of nature |
| Matching emojis | Help people spot your posts quickly |
| Emotional connection | People are more likely to share and comment |
Using your brand elements in posts helps you stand out and connect better with others on LinkedIn.
Videos are great for getting people's attention on LinkedIn. They work well, with 80% of marketers saying they help.
Videos on LinkedIn get 3 times more engagement than posts with just text or pictures. They help tell stories and connect with people better. 91% of LinkedIn users watch videos on their phones, so make sure your videos look good on mobile.
Making good LinkedIn videos is easy:
To get more people to watch and interact:
| Tip | Why It Helps |
|---|---|
| Talk about industry news | People want to learn |
| Show how to do things | Helps viewers solve problems |
| Ask viewers to do something | Gets more comments and shares |
| Start with something interesting | Keeps people watching |
Making your own graphics for LinkedIn posts can help them look better and get more attention. When you make images that match your brand, your posts can stand out from others.
Custom graphics work well because:
You don't need to be an artist to make good graphics. Here are some easy tools you can use:
| Tool | What It Offers |
|---|---|
| Canva | Ready-made designs, easy to change | // Continuing from the previous content...
| Visme | Lots of templates, simple to use |
| DocHipo | Good for making quick graphics |
These tools let you change colors, fonts, and pictures to match your brand. You can make nice-looking graphics even if you've never done it before.
Custom graphics can help more people like, comment on, and share your posts. Here's why:
| Reason | Result |
|---|---|
| Looks different from other posts | People notice it more |
| Shows your brand clearly | People remember you better |
| Has clear messages | People understand what you're saying |
When you use your brand's colors and logo in your graphics, people start to know who you are. This can make them trust you more and want to talk to you.
To get even more people to interact:
Carousel posts on LinkedIn let you share many pictures in one post. People can swipe through them like a book. This type of post catches the eye and gets more people to look at your content.
Carousel posts stand out when people scroll through LinkedIn. They get more clicks than other types of posts. You can add up to 300 pages in one post, which is great for telling stories or explaining things step-by-step.
It's easy to make a carousel post:
You can use PDF, PowerPoint, or Word files for your carousel.
Carousel posts make people spend more time looking at what you share. This can lead to more likes, comments, and shares. Here's how to make them even better:
| Tip | Why It Helps |
|---|---|
| Make the first slide eye-catching | Gets people to look at the rest |
| Tell people what to do at the end | Encourages comments or shares |
| Use clear, simple designs | Makes your message easy to understand |
Text overlays make your LinkedIn posts easier to understand, especially for videos. Many people watch videos without sound, so adding text helps them get your message. It also makes your content more accessible for people who have trouble hearing.
You don't need to be an expert to add text to your posts. Here are some easy tools you can use:
| Tool | What It's Good For |
|---|---|
| Canva | Adding text to pictures |
| Animoto | Making video captions |
| Kapwing | Quick text overlays |
For more complex videos, you can use programs like Adobe Premiere Pro or Final Cut Pro.
Adding text to your posts can make more people watch and engage with them. Here's why:
| Benefit | Result |
|---|---|
| Longer viewing time | People watch for about 45 seconds on 1-minute videos |
| Better understanding | Clear text helps people get your message |
| More accessible | Everyone can follow along, even without sound |
To make your text overlays work better:
Data visualizations help show complex information in a simple way. They turn numbers into pictures that are easy to understand. For example, a line graph is better than a pie chart for showing changes over time. Adding notes to your visuals can help people understand them even better.
You don't need to be an expert to make good data visuals. Here are some tools you can use:
| Tool | What It Does |
|---|---|
| Tableau | Makes interactive charts |
| D3.js | Lets you create custom visuals |
| Plotly | Offers ready-to-use templates |
These tools help you make nice-looking visuals without knowing how to code. Remember to update your visuals often to keep the information fresh and correct.
Interactive data visuals can make more people look at your LinkedIn posts. When people can click and explore data themselves, they spend more time with your content. Here are some tips:
| Tip | How It Helps |
|---|---|
| Use filters | Let people choose what data to see |
| Add color | Make important parts stand out |
| Keep it simple | Don't use too many details |
LinkedIn's own tools can help your posts get more attention. Polls and LinkedIn Live let you talk with your audience better. Polls can start talks and show what people like. Live videos let you chat with people in real-time. Live videos on LinkedIn get 7 times more reactions and 24 times more comments than regular videos.
It's easy to use these tools:
| Tool | How to Use |
|---|---|
| Polls | Click "Create a post" and pick "Create a poll" |
| LinkedIn Live | Ask for access, then link a streaming tool |
| Post Scheduling | Plan when your posts will go up |
Using LinkedIn's tools can make more people see and talk about your posts. Here's how they help:
| Tool | What It Does |
|---|---|
| Polls | Gets people to join in and talk |
| LinkedIn Live | Lets you share ideas and answer questions live |
| Carousel Posts | Lets you share many pictures or videos in one post |
These tools can help you tell better stories and get more people to look at your posts. Try them out to connect better with people on LinkedIn.
Animated GIFs make LinkedIn posts more eye-catching. They grab attention better than still pictures. Posts with GIFs often get more views, likes, and comments. GIFs can show feelings and ideas quickly, making your posts more personal and interesting.
Adding GIFs to LinkedIn is easy:
| Step | Action |
|---|---|
| 1 | Find GIFs on sites like GIPHY or Tenor |
| 2 | Download the GIF |
| 3 | Upload it to your post like a regular picture |
LinkedIn lets you use GIFs in posts, comments, and messages. Keep GIFs under 2MB for best results. Make sure they look good and fit your message.
GIFs can make your posts more fun and help you connect with others. Here's how they help:
| Benefit | How It Helps |
|---|---|
| Break up text | Makes posts easier to read |
| Show personality | Makes your brand more friendly |
| Boost replies | People are more likely to respond |
Use GIFs in comments to make your talks more memorable. But don't use too many - keep it professional. GIFs can make your LinkedIn posts stand out and get more people talking.
Using pictures and videos in your LinkedIn posts can make a big difference. Many people use LinkedIn to learn about others and companies, so it's important to make your posts stand out.
Here's why visual content matters on LinkedIn:
| Reason | Impact |
|---|---|
| More people see your posts | Posts with images get more views |
| People interact more | More likes, comments, and shares |
| Easier to understand | Complex ideas become simpler |
| Builds your brand | People remember you better |
By using the tips we talked about, like infographics, videos, and custom graphics, you can make your posts look better and connect with more people.
To keep your posts looking good:
To make your LinkedIn posts stand out, use different types of eye-catching visuals. Here are some good visuals to try:
| Visual Type | What It Is |
|---|---|
| Infographics | Show complex info in a simple way |
| Slideshows | Share many images or steps in one post |
| Stock Images | Use a few, but not too many |
| Personal Photos | Show real moments from your work or team |
| Screenshots | Show how software works or share results |
| Pictures with Company Logo | Help people remember your brand |
| Slides from Business Proposals | Share bits that show what you know |
Using these visuals can help more people see and remember your posts on LinkedIn. Make sure your visuals fit with what you're saying about your brand.
Here are some tips for using visuals:
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