10 Eye-Catching Visual Tips for LinkedIn Posts

Published on 2024-08-11 by LinkedIn Expert

10 Eye-Catching Visual Tips for LinkedIn Posts

10 Eye-Catching Visual Tips for LinkedIn Posts

Table of Contents

Introduction

Want to make your LinkedIn posts stand out? Here are 10 visual tips to boost engagement:

  1. Optimize image sizes
  2. Use infographics
  3. Add brand elements
  4. Create video content
  5. Design custom graphics
  6. Make carousel posts
  7. Implement text overlays
  8. Showcase data visualizations
  9. Use LinkedIn's built-in tools
  10. Experiment with animated GIFs
Tip Key Benefit
Optimized images Look professional on all devices
Infographics Simplify complex information
Brand elements Increase recognition
Videos Get 3x more engagement
Custom graphics Stand out from other posts
Carousels Tell stories with multiple images
Text overlays Make content accessible
Data viz Present stats clearly
LinkedIn tools Interact directly with audience
GIFs Grab attention quickly

Using these visual techniques can significantly increase views, likes, comments and shares on your LinkedIn posts. Focus on creating eye-catching, branded visuals that provide value to your professional network.

1. Optimize Image Sizes

Using the right image sizes for your LinkedIn posts is key to making your content look good and professional. Proper sizing helps your images look clear and avoids odd cropping or blurry pictures.

Why It Matters

The right image size can make a big difference in how people see your posts. Here are the best sizes to use:

Image Type Recommended Size
Horizontal 1200 x 627 pixels
Square 1080 x 1080 pixels
Stories 1080 x 1920 pixels

Using these sizes ensures your images look good on all devices, giving users a better experience.

How to Do It

It's easy to get your image sizes right. Many tools like Canva and Figma have ready-made templates for LinkedIn. These tools make it simple to create images that fit LinkedIn's rules, even if you're not a design expert. Just remember that your images should be at least 552 pixels wide to look their best.

What You Get

Good image sizes can help more people see and interact with your posts. Here's what you can expect:

Benefit Impact
Reach 1.26 times more than text-only posts
Engagement 30% increase when images include people

2. Use Infographics

Infographics are great for sharing information on LinkedIn. They mix pictures and data to show complex ideas in a simple way, which works well for professional audiences.

Why They Work

People remember pictures better than words. Infographics can help more people know about your brand and visit your website. They focus on one main idea, making it easy for viewers to understand quickly.

How to Make Them

You don't need to be a designer to create infographics. There are many easy-to-use tools online. Here are some popular ones:

Tool Cost
Canva Free version, paid from $12.99/month
Piktochart Free version, paid from $14/month
Visme Free version, paid from $12.25/month
Easel.ly Free, $3 for some designs

These tools have ready-made designs you can use or change to fit your needs.

More People Interact

Posts with infographics get more likes, comments, and shares. In fact, they can get up to 300% more interaction than posts with just text. This is good for LinkedIn, where there's a lot of information to compete with. When you show ideas in pictures, more people are likely to share and talk about your post.

Adding infographics to your LinkedIn posts can make your content stand out and get more people to engage with it.

3. Add Brand Elements

Using your brand elements in LinkedIn posts helps people recognize you easily. This includes your logo, colors, and fonts. When you use these consistently, more people will remember your brand.

Why It Works

People need to see your brand 3-5 times before they remember it. Using the same look in all your posts makes this easier. It also makes people trust you more.

How to Do It

  1. Choose 2-3 main colors for your brand
  2. Use tools like Canva to make a color palette
  3. Apply these colors to your:
    • Profile picture
    • Cover photo
    • Post designs

Keep checking and updating your look to stay consistent.

More Engagement

Posts that match your brand look get more attention. Here's why:

Reason Effect
Colors affect feelings Green can make people think of nature
Matching emojis Help people spot your posts quickly
Emotional connection People are more likely to share and comment

Using your brand elements in posts helps you stand out and connect better with others on LinkedIn.

4. Use Video Content

Videos are great for getting people's attention on LinkedIn. They work well, with 80% of marketers saying they help.

Why Videos Work

Videos on LinkedIn get 3 times more engagement than posts with just text or pictures. They help tell stories and connect with people better. 91% of LinkedIn users watch videos on their phones, so make sure your videos look good on mobile.

How to Make Good Videos

Making good LinkedIn videos is easy:

Getting More People to Watch

To get more people to watch and interact:

Tip Why It Helps
Talk about industry news People want to learn
Show how to do things Helps viewers solve problems
Ask viewers to do something Gets more comments and shares
Start with something interesting Keeps people watching

5. Create Custom Graphics

Making your own graphics for LinkedIn posts can help them look better and get more attention. When you make images that match your brand, your posts can stand out from others.

Why It Works

Custom graphics work well because:

How to Do It

You don't need to be an artist to make good graphics. Here are some easy tools you can use:

// Continuing from the previous content...
Tool What It Offers
Canva Ready-made designs, easy to change
Visme Lots of templates, simple to use
DocHipo Good for making quick graphics

These tools let you change colors, fonts, and pictures to match your brand. You can make nice-looking graphics even if you've never done it before.

Getting More People to Interact

Custom graphics can help more people like, comment on, and share your posts. Here's why:

Reason Result
Looks different from other posts People notice it more
Shows your brand clearly People remember you better
Has clear messages People understand what you're saying

When you use your brand's colors and logo in your graphics, people start to know who you are. This can make them trust you more and want to talk to you.

To get even more people to interact:

6. Use Carousel Posts

Carousel posts on LinkedIn let you share many pictures in one post. People can swipe through them like a book. This type of post catches the eye and gets more people to look at your content.

Why They Work Well

Carousel posts stand out when people scroll through LinkedIn. They get more clicks than other types of posts. You can add up to 300 pages in one post, which is great for telling stories or explaining things step-by-step.

How to Make Them

It's easy to make a carousel post:

  1. Click "Start a post" on LinkedIn
  2. Pick the file you want to share
  3. Add a title and explain what it's about
  4. Post it or set a time for it to go up later

You can use PDF, PowerPoint, or Word files for your carousel.

Getting More People to Interact

Carousel posts make people spend more time looking at what you share. This can lead to more likes, comments, and shares. Here's how to make them even better:

Tip Why It Helps
Make the first slide eye-catching Gets people to look at the rest
Tell people what to do at the end Encourages comments or shares
Use clear, simple designs Makes your message easy to understand

7. Implement Text Overlays

Why They Work

Text overlays make your LinkedIn posts easier to understand, especially for videos. Many people watch videos without sound, so adding text helps them get your message. It also makes your content more accessible for people who have trouble hearing.

How to Do It

You don't need to be an expert to add text to your posts. Here are some easy tools you can use:

Tool What It's Good For
Canva Adding text to pictures
Animoto Making video captions
Kapwing Quick text overlays

For more complex videos, you can use programs like Adobe Premiere Pro or Final Cut Pro.

Getting More People to Interact

Adding text to your posts can make more people watch and engage with them. Here's why:

Benefit Result
Longer viewing time People watch for about 45 seconds on 1-minute videos
Better understanding Clear text helps people get your message
More accessible Everyone can follow along, even without sound

To make your text overlays work better:

8. Showcase Data Visualizations

Why They Work

Data visualizations help show complex information in a simple way. They turn numbers into pictures that are easy to understand. For example, a line graph is better than a pie chart for showing changes over time. Adding notes to your visuals can help people understand them even better.

How to Make Them

You don't need to be an expert to make good data visuals. Here are some tools you can use:

Tool What It Does
Tableau Makes interactive charts
D3.js Lets you create custom visuals
Plotly Offers ready-to-use templates

These tools help you make nice-looking visuals without knowing how to code. Remember to update your visuals often to keep the information fresh and correct.

Getting More People to Interact

Interactive data visuals can make more people look at your LinkedIn posts. When people can click and explore data themselves, they spend more time with your content. Here are some tips:

Tip How It Helps
Use filters Let people choose what data to see
Add color Make important parts stand out
Keep it simple Don't use too many details

9. Use LinkedIn's Built-in Tools

Why They Work

LinkedIn's own tools can help your posts get more attention. Polls and LinkedIn Live let you talk with your audience better. Polls can start talks and show what people like. Live videos let you chat with people in real-time. Live videos on LinkedIn get 7 times more reactions and 24 times more comments than regular videos.

How to Use Them

It's easy to use these tools:

Tool How to Use
Polls Click "Create a post" and pick "Create a poll"
LinkedIn Live Ask for access, then link a streaming tool
Post Scheduling Plan when your posts will go up

Getting More People to Interact

Using LinkedIn's tools can make more people see and talk about your posts. Here's how they help:

Tool What It Does
Polls Gets people to join in and talk
LinkedIn Live Lets you share ideas and answer questions live
Carousel Posts Lets you share many pictures or videos in one post

These tools can help you tell better stories and get more people to look at your posts. Try them out to connect better with people on LinkedIn.

10. Experiment with Animated GIFs

Why GIFs Work

Animated GIFs make LinkedIn posts more eye-catching. They grab attention better than still pictures. Posts with GIFs often get more views, likes, and comments. GIFs can show feelings and ideas quickly, making your posts more personal and interesting.

How to Use GIFs

Adding GIFs to LinkedIn is easy:

Step Action
1 Find GIFs on sites like GIPHY or Tenor
2 Download the GIF
3 Upload it to your post like a regular picture

LinkedIn lets you use GIFs in posts, comments, and messages. Keep GIFs under 2MB for best results. Make sure they look good and fit your message.

Getting More People to Interact

GIFs can make your posts more fun and help you connect with others. Here's how they help:

Benefit How It Helps
Break up text Makes posts easier to read
Show personality Makes your brand more friendly
Boost replies People are more likely to respond

Use GIFs in comments to make your talks more memorable. But don't use too many - keep it professional. GIFs can make your LinkedIn posts stand out and get more people talking.

Conclusion

Using pictures and videos in your LinkedIn posts can make a big difference. Many people use LinkedIn to learn about others and companies, so it's important to make your posts stand out.

Here's why visual content matters on LinkedIn:

Reason Impact
More people see your posts Posts with images get more views
People interact more More likes, comments, and shares
Easier to understand Complex ideas become simpler
Builds your brand People remember you better

By using the tips we talked about, like infographics, videos, and custom graphics, you can make your posts look better and connect with more people.

To keep your posts looking good:

FAQs

What visuals work best on LinkedIn?

To make your LinkedIn posts stand out, use different types of eye-catching visuals. Here are some good visuals to try:

Visual Type What It Is
Infographics Show complex info in a simple way
Slideshows Share many images or steps in one post
Stock Images Use a few, but not too many
Personal Photos Show real moments from your work or team
Screenshots Show how software works or share results
Pictures with Company Logo Help people remember your brand
Slides from Business Proposals Share bits that show what you know

Using these visuals can help more people see and remember your posts on LinkedIn. Make sure your visuals fit with what you're saying about your brand.

Here are some tips for using visuals:

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